Google Pixel Watch Hands-On Price: Fitbit Debuts on an Android Watch

The Pixel Watch is Google’s first smartwatch, At an event on Thursday, we got to get our hands-on one. The watch has a circular face and is packed with Fitbit tracker features. Google unveiled the Pixel Watch alongside the Pixel 7 and Pixel 7 Pro phones back at its annual developer conference back in May. But we haven’t gotten to see them in-person until this week.

The announcement comes after Google teased the Pixel Watch in May during its I/O developers conference. While Google previously revealed what the watch would look like and provided a preview of its software, it saved many of the core details around pricing, design and functionality for Thursday’s unveiling. 

Aside from making the Wear OS smartwatch software that’s used by Samsung, Fossil and Michael Kors, Google’s largely been absent from the smartwatch market. The company also owns Fitbit, which it acquired in 2021. The $350 (£339, AU$549) Pixel Watch, however, is the first smartwatch to be positioned as a Google device under its flagship Pixel brand. It comes as the company has been making a renewed push into hardware to establish itself as a household name alongside Apple and Samsung in the mobile device market.

Google Pixel Watch – From $350

Go straight to the source for your Google Pixel Watch preorder. Prices start at $350 and devices will begin shipping on Oct. 13. 

The Pixel Watch has an elegant design that separates it from most Android-compatible smartwatches available on the market. But coming seven years after the original Apple Watch’s launch, it has a lot of catching up to do from an industry-wide perspective. Apple leads the smartwatch space with 29% of the global market as of the second quarter of 2022, according to Counterpoint Research. Samsung is the leader when it comes to Android-compatible smartwatches with 9% of the market, a number that trails far behind Apple. 

With its sharp looks and Fitbit health metrics, the Pixel Watch already seems like a promising choice for Android device owners. But I could also see how the Pixel Watch could complicate how Fitbit’s own smartwatches fit into Google’s product lineup. The company says the Pixel Watch is for those who want Fitbit’s health tracking along with additional smartwatch features that Fitbit devices lack, such as optional LTE connectivity and Google Play Store apps.

The $300 Fitbit Sense 2, on the other hand, includes additional health and wellness capabilities such as skin temperature measurements and the ability to detect potential signs of stress. Whether the Pixel Watch becomes a hit could be an indicator of what consumers value most in a smartwatch. 

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